Continued Improvement

100% Customer Care 7 Days a Week

We want to make sure you receive 100% customer care 7 days a week, not just 5, it’s so important for us to keep up that continuous customer satisfaction.

Improved Experience

Not only did we introduce the new Icebreaker feature, but also the ability for members to filter their contact preferences. Whilst allowing all members to select who they wanted to hear from, this hugely improved the experience for female members.

Women are renowned for being inundated on dating sites and so the ability for them to select the criteria of who they'd like to hear from makes the whole process a lot more manageable for them and makes the likelihood of them coming across somebody they'd like to engage with much higher.

First Message Approval

All new members that sign up will have their first message read and approved by us. This initial step will help us recognise 99% of non-genuine Members and will mean their messages will not get through to you.

Profile Checking

Want to know that you're chatting to a genuine person, not someone with ulterior motives? We've listened and introduced a series of measures which we believe will allow us to ‘weed out' 99% of non-genuine members before you ever come into contact with them. Every new profile uploaded will be checked to make sure it meets our standards. If it doesn't make the grade it won't appear on the site - that's our guarantee to you.

To ensure we maintain this quality going forward, we will also review any changes or edits to profiles too.

Introducing Icebreakers

Everybody knows that sending the first communication on a dating site can be the most daunting - which is why we're making it free.

The introduction of Icebreakers means that members are able to write a message introducing themselves and what they're looking for and send to hundreds of members determined by age and location. This is all done with one simple click of a button.

One of the biggest benefits is that it also encourages a better quality of member in the database as in order to be able to send an Icebreaker the members are required to have a full profile and moderated profile picture.

Advanced search

Advanced search allows you to search by people’s interests, whether they are looking for friendship, romance, a relationship, marriage or fun. These are the best benefits of advanced searches but you can also search by preferred height, build, hair length, hair colour, ethnic origin, religion, education, children, drinker and smoker.